Customer Communication – Designing most appropriate digital communication strategy to reach out to target markets. Design specific marketing plans for each geography working closely with media agencies.
Managing SEO, SEM, SMM and Mobile Marketing activities for our products
Affiliate tie-ups with national and international parties to increase visibility and to gain acquisitions.
Steps to ensure viral propagation of our features or our latest promotions through videos, blogs, PRs etc.
Key Performance Indicators :
Revenue Generation from Allocated /operating markets (Internationally)
Drive acquisition through campaigns and revenue enhancement drives to achieve AOP targets
Plan and execute Annual marketing activity as per the Marketing calendar
Plan annual marketing spends vis a vis Budgets and ROI
Marketing Communication design and customer engagement in digital space
Contact with Others :
Creative and Product Teams
Qualification & Experience
Educational / Academic Qualification
B.E, Graduate with fulltime MBA,or Partime regular college
4 to 6 years
Experience in Telecom industry preferred.
Ability to manage marketing budgets and business targets
Experience in working with cross functional teams.
Strong Analytical skills.
Excellent written and oral communication skills (preferably proven)
MBA or Engineering Degree from a reputed school/college is preferable.
Experience in direct customer communication.
Strong Verbal and proven written communications skills
Exposure to online content development
Technical/Functional Skills: ( Use "E" to denote Essential and "D" for Desirable)